When seeking online marketing opportunities, we’re bombarded with tons of choices, all claiming to be the best and easiest way to make money online. These sites usually show pictures of everything from money to big homes to fancy cars. As a rule, I stick with the “if it sounds too good to be true, it probably is” theory.
As in an offline business, an online business will be successful only if the product or service being marketed is legitimate and has proven value. Additionally, it must be marketed within a system that can be duplicated and must be accessible 24 / 7 / 365.
It will be tempting at first to look into the “get rich quick” opportunities but, be advised, you’ll probably wind up getting “burned” and end up with a disdain taste for the whole online marketing industry.
In marketing online, you’re obviously going to have a website that tells and sells your story. It should be able to sift through the viewers that are serious about pursuing an online opportunity versus those that are the “tire kickers,” seeking the opportunity that will allow them to lie around all day while the money comes pouring in! Good luck with that notion!
Getting people to view your website is key. There must be traffic to it and lots of it. So, how do we get traffic?
Brian says, “I passed your “Real Men of Genius” video to our radio station sales force this morning. It did not get one response. How do you get the sales folk to start caring more about the product?” Brian, you don’t get the sales force to care more about the product. If they are going to care about the product, that has to come from up on high. It starts with hiring and it continues with training. But I’ve talked to so many radio production directors and creative directors who are frustrated because no matter how hard they try, they can’t convince the sales staff to do the kind of work they need to do to get the kinds of results they should be getting for their clients. You can’t do it. The sales staff doesn’t answer to you. You didn’t hire them. You can’t fire them. You have no say about their pay, about their bonuses, nothing. So the best suggestion I can make is the one salesperson on your staff who gets aE” and I’ll bet there is one, the one person who understands that if they take the time to really do the research, to really ask the questions before asking you to create the commercial aE” focus your energies on that person’s clients. That person goes to the top of your pile. When you’ve got a stack of work to do, that person is the one whose work you do first and for whom you go the extra mile. You help that person makes more sales and make more money. Together you become this little team. If you are really lucky, eventually one of the other salespeople notices that when you work with the other guy’s accounts, the other guy seems to get better results or notices that you put in more effort or did a better job. And then, if you’re lucky, you’ll discover you’ve made another convert.
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Melaluca is a good organization. They have good products and a nice compensation plan. Another good point is that they have a long track record of success. You can be confident that, if you decide to work with this organization, they be there to sustain you years and years down the road. Ok, now that we’re on the same page. Let’s investigate what it really takes to be successful with this company. Melaluca often calls themselves a referral based marketing company. This is pretty much an “mlm” or “network marketing” enterprise. In mlm, you get compensated for finding distributors and customers and then by training them to duplicate. Success in network marketing relies on a few key points.
YOUR CAPACITY TO INFLUENCE PEOPLE IS PRIORITY #1 John Maxwell once said, “Leadership is influence, nothing more, nothing less.” How do you influence people? Really you need to become someone of value. If individuals think you can help them get what they want by providing them value, you’ll have power over them. They need to have faith in you and your recommendations. A few are born leaders. Fortunately, all of us have the capacity to become great leaders. The cost you pay for leadership is study and action. Study and action provides you essential growth that will give you a “been there, done that” attitude. You’ll need this in order for people to follow you. This doesn’t happen immediately. Don’t let that discourage you. Chances are you have some kind of knowledge that others do not have. This means that no matter who you are or where your skill sets lie, you can influence somebody right now. You should take action now. Then as your leadership increases, the numbers of people you have some bearing on grows with it.
You have no choice but to ask yourself intimate questions about where you are in life in order to change your circumstances and get to where you really want to go. I’m sure you can feel the full weight of the recession on your back and the lack of jobs to fight . The problem is that a huge percentage of jobs are issued through corporations that make up a specific sector within the economy. The companies including mom & pop brick and mortar business have cut back considerably. No jobs mean less spending, less sending mean less consumer goods are being bought which means less goods need to be produced which ultimately mean less employees are required. Major companies have no choice but to cut back to maintain the flow of operations and the nightmarish cycle continues.
The solution for average Americans who are plagued by these unfortunate times is to work in a sector that is not effected by the recession. The goal is make yourself recession proof meaning providing a service or working in a particular industry that provides a service that is applicable to the every day lives of the average consumer. One example is the internet, the internet is a vital factor in the every day life of both entrepreneur and consumer. Internet Marketing is like knowing how to pave roads when all roads lead to Rome. The 21st Century Entrepreneur will be someone who understands how to leverage the power of the internet by being able to attract customers to your business or someone elses business from the World Wide Web.
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RADIO ADVERTISING STRATEGY: Educating The Customer A radio station sales manager asked if I had any ideas for a relatively new client: a small, independently owned hardware store. Just one location, in the center of a small town. The store didn’t seem to have any obvious Unique Selling Propositions (lowest prices, free delivery, etc.). So I thought about my own rare ventures into hardware stores and quickly realized a key emotion that I suspect is felt by many customers: Fear. Not heart palpitating, sweat producing, shortness of breath inducing fear. More like uneasiness, a pronounced uncomfortableness. Will I be able to find the tool or accessory I need? How will I know which item to buy? How will I know how many or what size I’ll need?
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